I’m not one for schmaltzy dramas. For those of you who don’t know, I’m more likely to take in a movie with scenes from Gettysburg or Omaha Beach. But this past Valentine’s Day, ICBA got downright sentimental with a marketing campaign that allows community bank customers to express why they love their community bank.
ICBA’s “I Love My Community Bank” campaign allows customers and small businesses to share their experiences with their community banks. On the “I Love My Community Bank” website, consumers can post comments, photos and video testimonials about their community banking experiences. A special Twitter handle (@iLuvMyCB) will highlight the entries.
The nation’s community bankers have earned a sterling reputation for outstanding customer service, smart banking policies and commitment to their communities. At ICBA, we’re just happy to help community bank customers spread the love.